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Archive for June, 2009

(Reposted from the Loudoun Times Blog, Kelly McLaughlan’s “Gateway to Loudoun County“)

Congratulations are most definitely in order for the “Moms For a Cure” Team, headed by Ari Jones, named Saturday as the 2009 Leukemia & Lymphoma Society Woman of the Year for the National Capitol Area! Ari and her team managed to raise more contributions ($139,000) over the past few months than all other local competitors in this very highly visible and important annual event. Beyond Ari’s incredible energy and leadership, her team’s countless volunteer hours, and of course the direct generosity of donors large and small – what may have made the difference was the synergy of online and offline activities, communication and marketing.

The Moms For A Cure online presence not only made ample use of their website, but also many social media tools and forums; from Facebook, YouTube, LinkedIn and Twitter, to Blogs, Discussions, Emails, Online News and Magazine Outlets and Internet Marketing techniques. It’s fast becoming standard and required practice for nonprofit organizations and charities, for maximum online fundraising outcomes, to orchestrate and coordinate offline efforts with smart, extensive social-media driven online campaigns.

Very unique and creative fundraising tactics are easier and cheaper to implement with Web 2.0 technology and social media forums, from online raffles (like those run by our local paws4people foundation) to online pledging campaigns. Additionally, it’s far less expensive and time-consuming to manage donors and contacts using such tools. Corporate sponsors and donors also find it easier to promote their involvement and harness their own online marketing machines to supplement the direct cash value of donations, attracting even more donors. What’s most important for success with social media fundraising campaigns appears to be the motivation and energy of the promoters, and the consistent, orchestrated strategy of smart social media use.

Ready to leverage social media for your nonprofit fundraising activities? KME Internet Marketing can help.

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As Vice President of NPOFunding$olution$, which conducts multiple charitable raffles online to benefit non-profit organizations, I have been asked to comment on the May 10th New York Times article: “Charities Reap Benefits of Contests on Internet.”

While, as quoted in that New York Times article, “the opportunity for non-profit groups to win money through online contests are proliferating, adding yet another weapon to charities fund-raising arsenal”, there is a major difference between the online contests mechanism and the NPOFunding$olution$ CharityRaffles.org program. Because CharityRaffles.org provides individuals with the added incentive of chances to win up to $1 million in exchange for their donations, the non-profits in the CharityRaffles.org consortium can thereby “attract” donations from individuals who don’t care about the missions and programs of the non-profits, i.e. there are a lot of people, particularly in the current financial environment, who just want great odds to win from $20 up to $1 million. Via CharityRaffles.org these individuals become “unwitting” or “unintentional” supporters for the missions we are all dedicated to. We call these people “indirect donors.” And, the bottom line is – we all need more donors and it doesn’t matter if they are “direct” or “indirect” donors.

Contact me or NPOFunding$olution$ directly to learn more – not only is the Charity Raffles program a truly revolutionary opportunity to raise money online during very trying economic times, but its a very progressive program with respect to utilization of Internet Marketing and Social Media techniques, both for the nonprofit and supporting corporate sponsors. It’s a great way for businesses to get FREE Internet Marketing help coordinated with very necessary philanthropic efforts.

-Diana

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